The short answer
Data and BI consulting for retail and consumer goods companies connects POS, e-commerce, ERP, and marketing data into one reporting layer. It delivers dashboards for sales by channel, inventory health, sell-through, and promotion results, so merchants, planners, and leaders make decisions from the same current numbers instead of separate spreadsheets.
Why retail reporting is so fragmented
Every channel and system produces its own reports, rarely in agreement.
- Sales split across systems. Store, online, and marketplace sales are reported separately.
- Inventory health unclear. Aging and slow-moving stock are discovered too late.
- Promotions measured by gut. Nobody is sure which promotions actually paid off.
- Weekly reports built by hand. Analysts spend Mondays assembling numbers instead of analyzing them.
17.1%
Share of U.S. retail sales made through e-commerce in the second quarter of 2026, seasonally adjusted, per Census Bureau data on FRED. U.S. Census Bureau, via FRED
With sales spread across stores, websites, and marketplaces, a single view of channel performance is essential for planning and inventory decisions.
What data and BI work looks like for retailers
Channel sales dashboard
Sales, margin, and units by store, website, and marketplace in one view.
Inventory health
Aging, sell-through, and weeks of supply by product and location.
Promotion analysis
Lift, margin impact, and post-promotion effects measured consistently.
Automated weekly reporting
Recurring reports generated from live data.
Retail metrics that drive decisions
Focus on the measures that change what you buy, price, and promote.
| Metric | What it tells you | Used by |
|---|---|---|
| Sell-through rate | How fast inventory sells | Merchants and planners |
| GMROI | Return on inventory investment | Finance and merchants |
| Weeks of supply | When to reorder or mark down | Planners |
| Promotion lift | Whether a promotion paid off | Marketing and merchants |
Want one view of sales and inventory across every channel? Book a working session.
How an engagement starts
We start with the weekly business review and the questions it struggles to answer, then agree on definitions for sales, margin, and inventory across channels.
Then we connect POS, e-commerce, and ERP data and build dashboards in stages. Process issues the data reveals can go to our business performance team. See how we work.
Frequently asked questions
What is sell-through rate?
Sell-through rate is the share of inventory received that has sold during a period. It shows how quickly products move and helps decide when to reorder, mark down, or discontinue items. Tracking it by product and location makes it most useful.
What is GMROI in retail?
GMROI, or gross margin return on inventory investment, measures how much gross margin you earn for each dollar invested in inventory. It helps compare products and categories that have different margins and turnover rates.
Can BI combine store, online, and marketplace data?
Yes. Data from POS, e-commerce platforms, and marketplaces is extracted and mapped to shared product and channel definitions, then combined. This gives a single view of performance across channels without changing how each channel operates.
How do you measure promotion effectiveness?
Compare sales and margin during the promotion with a baseline, then check for effects after it ends, such as customers stocking up. Consistent measurement across promotions shows which types actually add profit.
How long does a retail BI project take?
A first set of dashboards can often be delivered in a few weeks to a couple of months, depending on data access. Starting with channel sales or inventory health delivers value quickly and builds the foundation for more analysis.
